Welcome to Tata Tea
Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering a varied range of flavours and tastes in its portfolio of tea products.
Tata Tea began its journey more than 30 years ago, when the packaged tea market was dominated by 1 large player with over 70% market share. While most saw entering this market as an almost impossible task, Tata Tea envisioned an opportunity.
Today, Tata Tea has an exclusive product for everyone across India, in a taste and flavour they love and at a price they can afford.
Tata Tea goes beyond being just a cup of tea. In 2007, the brand brought in a wave of collective consciousness and social awakening through its landmark Jaago Re campaign - the No.1 corporate led social cause brand on Facebook India. Today, Tata Tea continues to drive about social awakening and walk the talk, moving from issues of national importance that have covered voting and corruption to more recently gender sensitization and promoting a culture of sports.